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Edelman's Barger Believes DE&I Should Not Be in HR
Weeks before the Supreme Court banned affirmative action for higher education institutions, Amira Barger, EVP/Head of Health Communications & DEI Advisory at Edelman, published a piece in Fast Company that argued DE&I should not fall under the purview of HR.
Google and OpenAI want to feed your content into their learning models
Google’s recent submission to the Australian government’s review of AI regulatory framework includes the company’s assertion that generative AI programs should be allowed to scrape the entire internet for content.
PR Crises of Ellen, Steve Harvey Offer Guidance as Lizzo’s Brand Value is Attacked
Lizzo’s options seem limited, though earlier celebrity public relations crises may provide useful insights.
ANA CEO Liodice Urges Marketers to Rally Against Dangerous Data Deletion Bill in California
In a pivotal moment for the marketing industry, Bob Liodice, CEO of the Association of National Advertisers (ANA), has issued a resounding call to action in an email to the brand marketer community.
Kwittken on How GenAI Will Force a New Business Model for Agencies
Traditional time- and materials-based billing models have prevailed, encouraging agencies to work slowly for higher profits while undermining long-term client success and leading to overworked junior to mid-level employees.
ChatGPT Craze, Evolving Content Preferences, and Iconic Comebacks
From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.
New Wrinkle In Sports Controversies, Familiar To PR Practitioners
It’s been widely reported about the differing of opinions regarding allowing athletes from Russia and Belarus to compete in the 2024 Paris Summer Olympic Games, with the IOC in favor and a host of countries threatening to boycott the games if the athletes are permitted to participate.
Decoding Elon Musk's Strategic Chess Moves in Twitter's Transformation to X
While many are quick to dismiss this move as another quirk of Musk's eccentricity, it is essential to recognize that he operates on an entirely different level – playing chess while we are stuck playing checkers.
CoCreations: Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact
A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.
These Are The Skills Communications Leaders Should Hire For Right Now
Three industry leaders share the top comms competencies they look for when hiring, and offer tips for cultivating these skills for practical, long-term success.
Building a Marketing Budget for an Effective Communication Strategy for Your Small Business
Most companies spend around 9.5% of their revenue on marketing, and it’s vital to get your budget right.
Edelman Trust Barometer Reveals Inequality Impacting Health Care as Economic Fears Fuel a Growing Health Crisis
A stark divide between the masses is being witnessed in the healthcare sector, as showcased by the 2023 Edelman Trust Barometer special report titled "Navigating a Polarized World."
RF Studio 53 is An AI-Powered Creative Studio
RF Studio 53 aims to merge the imagination of Ruder Finn's creative studios with the innovation power of Ruder Finn's TechLab to usher in a new era of AI-driven creativity.
The Incredible Importance of How You Say What You Say
Volume, pitch, inflection, pace, rhythm, rate, intensity, clarity, pauses – all of these play a role in how you say what you say – and that “how”can sometimes be more revealing of your true intent than the “what” contained in the words.
TV Execs Fear Re-Runs Due to Actor-Writer Strike, But Trump's Re-Runs Proved Popular With Viewers
The continuing unhinged actions of former President Donald Trump is the saga favored by lovers and haters of a criminally-indicted, twice impeached individual who has been successfully sued for sexual assault and running a fake university.
Dubois On The Skills Recovering Journalists Bring To Internal Comms
In the wake of countless newsroom layoffs and the ever-creeping influence of generative AI, those struggling to find stable work in the media industry can go on to have fruitful careers in PR.
Author Steve Drummond Discusses How the Truman Committee Battled Corruption and Helped Win WWII
Join Michael in his conversation with NPR’s Steve Drummond about his new book chronicling the work of Truman’s Senate Investigative Committee that battled fraud, waste, and abuse in the military-industrial complex during the war years.
Office Space Is the Unforeseen Upside for PR Agencies
PR agencies have opted out of short and long term leases for office space and have either given up on office space altogether or have taken on considerably less office space. What this means in financial terms is that PR agencies have increased their profits anywhere from five to ten percent.
Celebrity PR Layoffs Loom as SAG-AFTRA Strike Hits the Agency Community
With actors barred from doing promotional press and engaging with media, many have decided to go on "hiatus" from their publicists, resulting in a significant decline in revenue for midsize PR agencies.
IPR Report Reveals Gaps in Communication and Support When Addressing Disabilities in the Workplace
This report sheds light on employee perceptions regarding disability support and inclusion within organizations, focusing on how initiatives and programs are communicated.