Discover the game-changing insights from the most engaged articles shaping the future of communications.

Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.

In 2024, the world lost six influential leaders whose groundbreaking contributions continue to shape industries and inspire future generations.

The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.

Building trust today means creating communities where people feel they truly belong, turning consumers into collaborators and brands into partners.

2025 Marks the End of Googling as AI Redefines How Professionals Find and Trust Information

Uncover how the year’s biggest crisis communication case shattered old playbooks and revealed the bold strategies every PR pro needs for 2025.

Discover how polyculturalism is revolutionizing marketing and why embracing interconnected storytelling is the key to thriving in today’s diverse media landscape.

Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

This Veterans Day, join us in celebrating the powerful legacy of military communicators who have brought the stories of courage and sacrifice from the front lines to the hearts of Americans.

Ruder Finn strengthens its digital leadership with the appointment of Eric Petersen as EVP, Head of Digital, to drive forward its integrated digital strategies and innovation.

Get ready for the most electrifying showdown of endorsements yet, with Taylor Swift, Elon Musk, and Liz Cheney shaking up the 2024 presidential race!

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Measuring with precision is essential to demonstrating the value of your work.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Implement these measurement strategies to safeguard and expand your communications budget.

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

Using a football term, which Ms. Swift might know from her dating Kansas City tight end Travis Kelce, the Swift endorsement can be termed “piling on.”

As Meta phases out its Workplace tool, Dawn Foods' approach reveals how communication teams are taking on a pivotal role in tech decision-making, blending comms expertise with IT strategy to ensure a seamless transition.