Talking points have been used as an integral part of both Vice President Kamala Harris’ and former President Donald Trump’s outreach to the American public, because if they are used effectively, meaning they are constantly repeated, it is believed that the repetition could influence voters.

We spoke with our CommPRO Industry members to learn more about their strategic and agile approach, with a focus on maintaining trust and credibility among stakeholders.

This report reveals that LGBTQ+ consumers, who represent a rapidly growing and influential market segment, demonstrate strong loyalty to brands that visibly support their community.

The stakes have never been higher for those wielding the power of words. Helio Fred Garcia, a leading authority on crisis communication, illuminated the profound impact of language in the first of our ongoing exclusive CommPRO industry member webinars.

Let’s say you've got a meeting tomorrow morning with a hot new prospect, a guy who knows nothing about you. With no more clues than that, I can tell you the number one question on his mind…

That’s why many commercials, in print pubs, radio and television, contain what many media observers call the “hard sell,” meaning they contain message points.

In an age where attention spans are fleeting and the digital landscape is oversaturated with content, the ability to leave a lasting impression is the key to marketing success.

Simple lessons for communicators from Rite Aid’s bankruptcy announcement.

Marigold's Financial Services Forecast 2023 Consumer Trends Index reveals several critical insights that hold significance for public relations (PR) executives in the financial sector.

Prepare to embrace a revolution that will redefine the industry's approach to staying ahead of the curve and driving success!

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.