As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

CommPRO reached out to the communications community for their expert opinions on the interview—whether it met expectations, delivered unexpected twists, or fell short of the mark.

In this episode of "Explain it to a Teenager” from Cannes Lions 2024, Rio Damata delves into the evolving world of public relations and marketing with Jason Brandt, Chief Marketing Officer of PRophet.

In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.

The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.