Gone are the days when communicators can shy away from measurement. Taming the data wilderness yields improved campaigns, strong partnerships with the c-suite, and better business results. 

Many of us focus the majority of our time and energy on the creative aspects of content marketing. However, the results of being under-prepared can be disastrous.

As we close the books on 2018, we celebrate our partners and their generosity in sharing their wisdom and insight with us. 

Every day, I receive LinkedIn notifications about the number of views I receive. Typically, it’s 300 per day. Three-hundred per day times 365 days is 109,500 views per year. That’s a lot of opportunities with 562 million users in more than 200 countries worldwide.