2025 is set to revolutionize communications, pushing professionals to innovate and adapt to new technologies or risk being left behind in an ever-evolving landscape.

AI is poised to revolutionize the media and communications industry, transforming how news is distributed and forcing professionals to adapt or risk being left behind, just as the Ford Model T reshaped industries a century ago.

Marian Salzman reflects on 30 years of trendspotting in her 2025 report, blending bold insights on the future, personal responsibility, and disruption, while hinting at what's next.

Discover the game-changing insights from the most engaged articles shaping the future of communications.

As we commence 2025, this article explores how communications professionals can harness the power of unity, freedom, and shared values to become heroes in a divided world.

As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.

The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.

Turn your New Year’s resolutions into opportunities by using PR skills to plan smarter, build community, and fuel curiosity in both work and life.

Building trust today means creating communities where people feel they truly belong, turning consumers into collaborators and brands into partners.

Explore how mergers, private equity, and industry shifts are reshaping communications at this exclusive roundtable.

The shocking murder of UnitedHealthcare’s CEO reveals a deepening crisis of public distrust in corporate America, highlighting the urgent need for systemic change.

2025 Marks the End of Googling as AI Redefines How Professionals Find and Trust Information

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

From political upheaval and corporate missteps to natural disasters and public health scares, 2024 was a masterclass in crisis communication, underscoring the need for agility, transparency, and decisive leadership in the face of chaos.

America’s journey from hope to division reveals a stunning reversal where billionaires are saviors, immigrants are criminalized, and the government is cast as the enemy.

Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025—adapt now or risk being left behind!

From AI’s ethical dilemmas to the shifting landscape of social media and Chicago’s big event successes, media and PR experts reveal the trends reshaping 2024 and beyond.

December isn’t just for giving—it’s the perfect time to focus on YOU and craft the bold vision that will define your future, as explored in Start with Vision, inspired by insights from Oprah herself.

The media’s slanted election coverage in 2024 revealed a deeper PR crisis, affecting every citizen and shaping the future of public trust.

Uncover how the year’s biggest crisis communication case shattered old playbooks and revealed the bold strategies every PR pro needs for 2025.