“Ah death. A change of clothes.”– The Dalai Lama

What we remember are the stories. It is what holds us together. Families. Communities. Countries.

The times when only men were engaged in business are long gone. Now, both sexes are in an equal position. Of course, some women want to work only for hire. Despite that, a huge number of ladies try to fulfill themselves, build a career, and be independent of a man so that they can rely not only on their spouse in later life but also on themselves. Let's look at the five top tips for women to succeed in business.

Many of us have experienced less-than-positive working environments. Witness the Great Resignation taking place.

After a long winter and a short spring, everyone wants to be outside enjoying the warm weather. And after a long two years, your employees could benefit from a little extra break for their mental health.

Enter the hallowed tradition of the summer Friday.

Faced with a global pandemic, Roe v. Wade, an uncertain economy and the looming 2022 midterm elections all with a backdrop of the war in Ukraine – crisis plans must be dynamic and fluid as never before.

These days online discourse is revolving around emerging technologies like cryptocurrency, non-fungible tokens (NFTs) and Web3. The metaverse, in particular, is one of the trendiest topics in all of tech today. 

Quotation marks seem straightforward. If you’re recounting exactly what someone else said, it should be in quotation marks. Easy, right?

That part is simple enough. But where does the punctuation mark go in a quote? What if it’s a quote within a quote? Do you ever use single quotes? What if it’s an unfamiliar word? Are there exceptions?

Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black Americans’ emancipation leave a bad taste in so many people’s mouths?  Moreover, what can the failure teach organizations about commercializing social issues?

Not all of us are born – or even care about – being good at spelling and grammar. Some thrive on writing beautifully crafted stories, catchy headlines, memorable speeches or witty remarks, while others dread stringing a few words together for an email – especially if it’s an important email.

Join the conversation and hear from successful leaders who’ve used their Strategic Public Relations  degree and certificates from GWU  to unlock their career potential.  We’ll hear from emerging leaders who are going beyond traditional public relations methods to accomplish their communications and career  goals.  Our panel will share their tips and tactics for your communications career journey.

Reading one of my favorite newspapers, The Boston Globe, I came across a story about botanical sexism debunked.  

The Globe is one of the half dozen papers to which I subscribe, plus the mags and digital pubs, endless NBC where I used to work, then CNN and FOX TV.  Yes, being a news junkie, I like hearing both sides.  

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it's no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

If these past few years have driven home any lessons to professional communicators, (pandemic, social justice, war, inflation, etc.) it’s imperative to be prepared, particularly in the digital world.  Professional communicators must cover all bases: news coverage, social media activity – and search results. Join our panel of experts as they share the lessons of crisis management and how the playbook has changed.  You’ll hear from in- house and agency experts.  They’ll discuss what to do beforehand and how to use your peacetime wisely by building a digital fortress. 

Although research has shown that a commitment to DEI and sustainability can make businesses more productive and profitable, there are still those who question the investment it takes to implement these strategies in a meaningful way. 

Garrett M. Graff, a distinguished magazine journalist, international bestselling historian, and regular TV commentator and producer, has spent nearly two decades covering politics, technology, and national security and is recognized today as one of the nation’s most prolific and wide-ranging journalists and historians.

Just a few years after the emergence of the internet, the first analytics solutions appeared.  Since then, the data analytics industry has rapidly evolved.  By 2028, the data analytics market’s expected worth is an estimated $550 billion.  Web Analytics are essential; they are used to understand customer behavior and optimize web experiences.  Metrics for user behavior are used to optimize conversion rates and improve both page performance and user experience.  Marketers also use data analytics to create targeted advertising. 

The fact that you can work remotely using your smartphone will be good news for many in the workforce today. You can be rest assured that your phone can come in handy and do the necessary job whenever you cannot use your laptop or computer. Many smartphone apps provide the same functionality for employees as laptops do, and you can be as productive with your laptop as you can be with your mobile phone. As more people embrace remote working, brands and organizations see a greater return on investment by allowing employees to work remotely. How is this possible? This article explains several ways to do remote work with a smartphone. 

Most companies tend to begin their SEO efforts with on-page SEO. Yet, one of the most important ranking factors on search engine rule pages isn't the efforts on a website, and instead, it's all of the backlinks that are generated from other websites pointing to the company's website. According to studies, some of the top results on Google tend to have an average of nearly 4 times more backlinks than the results that follow. However, on-page SEO isn't all about building backlinks, and it goes a lot deeper than that. Another essential element of on-page SEO is brand mentions, even if they're without a hyperlink. At the end of the day, off-page SEO is all about what search engines and other people think about a website.

How do we find the strength to keep going? I know from so many recent conversations that I am not the only one to have those days when the fatigue will not dissipate and getting out of bed feels like fighting gravity.

Third-party delivery services have a few benefits, but they have lots of drawbacks as well. You don't need to manage deliveries or buy a vehicle when using one, which drives staffing and equipment costs down. On the other hand, you are at the mercy of whatever driver delivers the food for you and are subject to huge fees that can eat into your margins. This is why more small eateries are deciding to revert to delivering food themselves. If that is your plan, then you have to know what running your delivery service entails and what you need to prepare for. Here are some of the things small eateries need to consider before handling food delivery in-house.