CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

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My Old Man

“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.’ ‘We’re not raising grass,’ Dad would reply. ‘We’re raising boys’.”– Harmon Killebrew

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Company Culture CommPRO Editorial Company Culture CommPRO Editorial

Women Leaders are Good for Business 

The struggles of women in the workplace have been well documented.

The challenges range from discrimination to the gender pay gap, and the lingering concept that men are more effective in leadership roles. A recent study revealed that in fact, women get higher marks for leadership in mid-level and senior leadership roles, even when they serve in traditionally male-dominated industries. Women deserve equal consideration for promotion, pay equal to their male counterparts, and to be treated with equal respect.

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

How Should People Feel about Machines?

We used to only have to worry about the feelings of people.  Now we need to be careful not to offend a brand-new category of ‘beings’—machines.  At least that’s what an engineer from one of the world’s top tech companies suggests.  Whether artificial intelligence is sentient is an intriguing question, but a related concern is more pressing—the expanding space that smartphones and other digital machines fill in our lives.

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

5 Ways to Improve Engagement Through Empathy

This has been an intense and eye opening two years for all of us (to say the least!). Collectively we’ve experienced a concentrated and ceaseless amount of heaviness. Adjusting to this new hybrid world at work while digesting everything else around us has definitely taken a toll on our collective mental wellbeing. According to the Kaiser Family Foundation, more than 30% of American adults have reported symptoms of anxiety or depression recently, up from around 10% before the pandemic. Adapting to a more permanent, new way of living and processing all that has happened is also skyrocketing stress levels across the board. Staying focused –let alone motivated – is an added challenge. Modern managers now have an opportunity and a responsibility to encourage and actively support empathy at work. Leading with empathy not only improves employee engagement, but also supports a much wider and very important cultural shift towards destigmatizing mental health issues, encouraging more authenticity in the workplace. Here’s how managers can start actively engaging empathy to empower their teams and drive change.

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Industry News, Public Relations CommPRO Editorial Industry News, Public Relations CommPRO Editorial

KayAnn Schoeneman Becomes President of Curley Company, Will Partner with Founder to Lead Agency

Curley Company, an award-winning, women-owned and led strategic communications firm, today announced an exciting leadership decision that will continue to support accelerated growth for the agency. Jennifer Curley will maintain her position as founder & CEO and KayAnn Schoeneman will take on the role of president, positioning the firm for continued growth, investment in the team, excellence in strategy and service and a commitment to Jennifer and KayAnn’s shared values and vision for the future.

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Digital Marketing, Marketing Frank Hamilton Digital Marketing, Marketing Frank Hamilton

SEO For Branding: How To Boost Branded Traffic?

Are you blundering to create a digital presence for your brand? Are you searching for routes to make your brand more visible on the internet? If so, then read on! Today’s search engines are more discerning than ever before. Even if you have a stellar product, it’s challenging to rank high in search results unless you invest in branded traffic. Read on to learn more about brand marketing and how branded SEO can help your company grow online.

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Marketing Brian Wallace Marketing Brian Wallace

How Brands Can Reach Generation Z (INFOGRAPHIC)

Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over $2 trillion in global earnings. 

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