CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Public Relations Arthur Solomon Public Relations Arthur Solomon

PR Lessons Learned From The January 6th Select Committee Hearings That Apply To Non-Political Situations

In my opinion, the January 6 Special Committee hearings accomplished its goals of informing viewers who were not previously closely following the January 6 reporting, and/or forgot about the attempted coup that led to the violent insurrection and loss of life during the certification of President Joe Biden’s election.  

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Industry News CommPRO Editorial Industry News CommPRO Editorial

Ketchum Taps Agency Veteran Jim Joseph as Firm's First Global Chief Marketing and Integration Officer

Ketchum today announced the appointment of Jim Joseph to global chief marketing and integration officer, the first in the company's history. Joseph will collaborate with teams worldwide, drawing on his extensive experience leading global client and agency brands to help shepherd and define the Ketchum brand as both trusted counselor to clients and prospective clients and destination of choice for current and future colleagues. In addition to leading global marketing and communications, Joseph will partner with his colleagues from across Omnicom Public Relations Group and the entire Omnicom network to unleash creative solutions for clients and to drive thought leadership for Ketchum. He joins the company from IPG Health, where he served as chief customer solutions officer.

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Marketing CommPRO Editorial Marketing CommPRO Editorial

How Defining Workplace Values Impacts Ethical Marketing

When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable.

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

Unbought and Unbossed

“I want to be remembered as a woman…who dared to be a catalyst of change.”– Shirley Chisholm

The first presidential campaign I remember was 1968 when Vice President Hubert Humphrey ran. He suffered from a very late start—too late to participate in the Democratic primaries—due to President Lyndon Johnson’s shocking March 31 announcement that, “I shall not seek, and I will not accept, the nomination of my party for another term as your president.” From the start, Humphrey would have had to pull off a near miracle just to be nominated.

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

The (Six) Biggest Waves in Employee Engagement—And How to Ride Them

What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent some time on these six topics to observe what’s changing and why, what it means for the future and how we can make the most of it in the present. Our findings were summarized in Red Havas’ newest white paper, The (Six) Biggest Waves in Employee Engagement — and How to Ride Them. 

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

How Comms Can Encourage Early Career Development Plans at Work

As companies grapple with learning how best to boost employee retention, one tactic often goes unnoticed: learning and development.

A recent LinkedIn Learning blog post notes that L&D can drive employee engagement, which then leads to higher retention rates. And the first step in a comprehensive L&D program is an early career development initiative.

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That Said with Michael Zeldin CommPRO Editorial That Said with Michael Zeldin CommPRO Editorial

A Conversation with Michael Ian Black, Author, 'A Better Man, A Mostly Serious Letter to my Son'

Join Michael in his discussion with actor, comedian, writer, and podcast host Michael Ian Black about his book A Better Man, A Mostly Serious Letter to my Son; a compelling reflection on masculinity and its sometimes devastating consequences for human relations and American culture writ large.

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Marketing Ken Rogers Marketing Ken Rogers

Quick Translation Tips For The Successful Entrepreneur

People go into entrepreneurship when they feel that their creativity does not fit into a corporate environment or simply want a life away from nine to five. Entrepreneurs are important to market economies because they create new products and services and therefore serve as important factors in a country’s growth and development. Passion, willingness to improvise and listen to others, as well as the determination to succeed, make a successful entrepreneur. Once all is going well, a business owner will want to extend his services globally and he or she must be ready to surmount the main brick wall which is the language barrier. There will always be a need for some quick translation of documents or speech when collaborating with clients or employees overseas. Here are some quick translation tips for a successful entrepreneur.

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

Doing More with Less: 5 Strategies for More Efficient, Less Stressful Comms

If orange is the new black, and fifty is the new forty, doing more with less is the new work normal. Expectations are up, resources are down. This seems universally applicable to communicators regardless of where they reside: company, nonprofit, government, or agency. Employees leave, positions aren’t rehired and the work simply shifts to remaining staff. Work responsibilities significantly increase (congratulations) without adding people or funds (uh oh). Communicators are expected to wear not just many hats but every hat, and to wear them all happily without a hint of resistance.

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Marketing CommPRO Editorial Marketing CommPRO Editorial

5 Tech Savvy Tips to Ensure the Success of Your New Business

Starting a new business is never easy, but with the help of technology, you can give yourself a better chance for success. Unlike in the past, when businesses had to rely on print ads and word-of-mouth to get customers, today, they use various ways to reach out to potential customers through the web. No entrepreneur should ignore technology trends, which could be the key to success. 

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Cultures of Corruption

“Auditors Cheated on Ethics Exams”—a recent New York Times headline revealed.  During my 20-plus years teaching college ethics courses, my students and I have sometimes joked about that kind of thing, inferring that of all places, an ethics class is one deserving of absolute integrity.  Who would cheat on ethics?— apparently plenty of people in one of the world’s largest accounting firms, but why?

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Marketing Brian Wallace Marketing Brian Wallace

Hybrid Work - Striking The Right Balance Between Comfort And Flexibility

Remote work has been largely removed from the American workforce picture, but in its place has come hybrid working. According to CNBC, 25% of people are now employed through hybrid working, with 14% mostly in-person, and 9% mostly working remotely. While some employers have seen remote working as a simple necessity, with a return to the office greatly anticipated, the benefits of the opposite approach has shown itself to have considerable benefits. Starting with overall employee happiness, remote working has revolutionized business in a way that has led to successes across the board.

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Nonprofits, Social Media Marketing CommPRO Editorial Nonprofits, Social Media Marketing CommPRO Editorial

#TheSocialFrontier: The Digital Donation Era of Nonprofits

Over the last two decades, we have seen the rise of the nonprofit industry. Like its counterpart in the for-profit arena, nonprofits are becoming more specialized in their offerings and positioning. Today, there are nonprofits who have programs that are similar to one another and therefore considered to be direct competition. Look around – environment, healthcare, racial justice, children, education, animals, and many more initiatives for people to invest their time. 

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Marketing Ken Rogers Marketing Ken Rogers

Six Great Reasons a Freelancer Should Rent an Office Space

As you can imagine, most freelancers work from the comfort of their homes. Most of them, but not all! There are also those who, being freelancers, are in no hurry to change the office environment for home comfort. And some rush to the office after working at home for several months. Please don't think they get frustrated with freelancing. They are fine with this. Many freelancers are moving away from working from home and buying or renting offices. This behavior is because of some reasons. Let's look at each of them.

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