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The PR Industry's Role in Championing Diversity Amidst DEI Rollbacks
The PR industry has made progress in diversity, but recent DEI rollbacks threaten that progress—making it more important than ever for PR professionals to champion inclusivity, elevate diverse voices, and hold brands accountable for authentic representation.
How to Work Remotely Using Only Your Smartphone
With AI-driven innovations and cross-platform compatibility, Microsoft’s new Windows app for smartphones and Zoom’s rebranding as an AI-first platform are redefining remote work, making mobile productivity more seamless than ever.
PRSA’s Bold New Leader Matthew Marcial Is Ready to Shake Up the Industry
Matthew Marcial, a seasoned association leader with a background in hospitality and strategic growth, steps into the role of PRSA CEO, bringing a visionary approach to innovation, engagement, and member success.
The Growth and Damage of Screen Time
The COVID-19 lockdowns led to a dramatic increase in children’s screen time, exposing them to alarming risks such as inadvertent access to pornography and online predators, highlighting the urgent need for parental monitoring and digital safety measures.
Barbara Nielsen Reflects on Decades of Building a Voice for Polar Bears
Barbara Nielsen shares insights from her decades at Polar Bears International, where she helped shape conservation storytelling, bridge science with public engagement, and adapt to the evolving media landscape.
America’s 28-Day Upheaval Is Just the Beginning as Turmoil Tightens Its Grip
America has been upended in just 28 days, with sweeping policy changes, economic uncertainty, and a government overhaul leaving both businesses and citizens bracing for what comes next.
Trump’s Lies, PR’s Deceptions, and the Absurdity of False Equivalency
False equivalency isn’t just a political tactic—it’s a flawed logic used everywhere, from Trump’s pardons to PR agencies exaggerating the value of earned media.
Shareholder Activism is About to Skyrocket and Companies Aren’t Ready
With shareholder activism set to surge amid shifting regulations, investor demands, and proxy battles, companies must adopt a proactive strategy to navigate the upcoming proxy season and protect their credibility.
Messaging for Change with Juan Williams as America Rewrites Its Civil Rights Narrative
Join Michael Zeldin and Juan Williams as they explore America's civil rights story and share practical tips for crafting messages that inspire action, proving that effective communication—whether shaping public opinion or working behind the scenes—can drive change in today’s fast-paced world.
Buried in the Sand Was a Headline That Changed Everything About Trump and Russia
A chance discovery of a crumpled newspaper on the beach sparks a reflection on journalism, nostalgia, and the high-stakes game of diplomacy between Trump and Russia.
PR Power Shakeup as New Agencies Disrupt the Top 10 and Break the NYC-LA Stronghold
The January 2025 PR rankings reveal a major industry shakeup as new agencies challenge the dominance of New York and LA firms, reshaping the future of communications.
From Agency Pro to First-Time Client Learning the Harsh Truth About Marketing Partnerships
A former agency pro becomes a first-time client and uncovers surprising lessons about marketing partnerships, collaboration, and client expectations.
PR Masters Series Episode #96 - Helio Fred Garcia
In this episode of the PR Masters Podcast, host Art Stevens interviews Helio Fred Garcia, a renowned public relations expert with experience in crisis management, reputation building, and ethical communications.
Super Bowl & Olympic Sponsorships Are a $10M Gamble—And Brands Are Losing!
Are brands wasting millions on Super Bowl and Olympic sponsorships, or is there a smarter way to win the marketing game?
PR Pros Can’t Miss This Game-Changing Jobs Board
CommPRO and CommunicationsMatch™ have launched a powerful new PR Jobs Board connecting top communications talent with leading employers.
Mastering the Art of Meaningful Conversations with Charles Duhigg
Join Michael on That Said as he speaks with Pulitzer Prize-winning journalist Charles Duhigg about the science and strategy of effective communication, exploring how to master practical, emotional, and social conversations.
CommPRO Announces Lineup for February 20 Communications Town Hall
Join top industry leaders for CommPRO’s February 20 Communications Town Hall as they explore how the new administration’s policies are reshaping media strategy, corporate risk, and public relations in an open, interactive discussion.
M&A in PR is Heating Up as Buyers Line Up for 2025 Acquisitions
With M&A activity surging and private equity driving new opportunities, top industry dealmakers at the CommPRO + CommunicationsMatch™ breakfast revealed what agency owners need to know to capitalize on 2025 acquisitions.
What Communicators Can Learn from Kendrick Lamar’s Super Bowl Halftime Performance
Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.

