As you can imagine, most freelancers work from the comfort of their homes. Most of them, but not all! There are also those who, being freelancers, are in no hurry to change the office environment for home comfort. And some rush to the office after working at home for several months. Please don't think they get frustrated with freelancing. They are fine with this. Many freelancers are moving away from working from home and buying or renting offices. This behavior is because of some reasons. Let's look at each of them.

If you're looking for a way to improve your business, you should consider using mystery shoppers. Mystery shoppers are individuals who are hired to visit businesses and assess their quality of service. They provide detailed reports about their experience, which can help business owners improve their operations. Here we will discuss the key benefits of using mystery shoppers for your business.

In 2021, 94% of consumers surveyed by ReviewTrackers said that a bad review convinced them to avoid a business. Not only that, but according to Search Engine Land report, companies with more reviews generate 54% greater revenue.  

“Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it.  But, when one of the world’s largest companies’ smart speakers start imitating people’s voices, has flattery drifted into deceit?

There’s no end to the diverse set of options that come with the industry around eyeglass wear today. Regardless of if one is looking for a new set of prescription glasses, a new pair of sunglasses, to update their current pair of glasses, or to update an older pair, there’s now options for everyone.

Most Americans understand that probiotics are good for us and that they can be important to use when we’re sick, but many of us may not understand the true importance of probiotics. It’s one of those things that may hold a nebulous place in our minds, leaving us to diminish the impact that these supplements actually have on our health. 

A financial war against Russia has begun across the world with the launch of a series of sanctions that have never been applied before. Countries like the U.S., France, Germany, and Canada have all removed Russian banks from Swift while also freezing Russian foreign reserves in their jurisdictions. The U.S. has put sanctions on Russian sovereign debt and banks as well as imposed restrictions on exporting technology that could aid intelligence services and oil drilling to Russia and Belarus.

Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses.

We used to only have to worry about the feelings of people.  Now we need to be careful not to offend a brand-new category of ‘beings’—machines.  At least that’s what an engineer from one of the world’s top tech companies suggests.  Whether artificial intelligence is sentient is an intriguing question, but a related concern is more pressing—the expanding space that smartphones and other digital machines fill in our lives.

Following the onset of COVID, the world saw a shift to remote work that was far larger than ever before. It was such a large and important shift that 78% of current remote employees want to continue remote work for the rest of their lives. 

Are you blundering to create a digital presence for your brand? Are you searching for routes to make your brand more visible on the internet? If so, then read on! Today’s search engines are more discerning than ever before. Even if you have a stellar product, it’s challenging to rank high in search results unless you invest in branded traffic. Read on to learn more about brand marketing and how branded SEO can help your company grow online.

Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over $2 trillion in global earnings. 

Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.  So, why did Walmart’s new frozen dairy flavor created to celebrate Black Americans’ emancipation leave a bad taste in so many people’s mouths?  Moreover, what can the failure teach organizations about commercializing social issues?

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it's no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

Just a few years after the emergence of the internet, the first analytics solutions appeared.  Since then, the data analytics industry has rapidly evolved.  By 2028, the data analytics market’s expected worth is an estimated $550 billion.  Web Analytics are essential; they are used to understand customer behavior and optimize web experiences.  Metrics for user behavior are used to optimize conversion rates and improve both page performance and user experience.  Marketers also use data analytics to create targeted advertising. 

The fact that you can work remotely using your smartphone will be good news for many in the workforce today. You can be rest assured that your phone can come in handy and do the necessary job whenever you cannot use your laptop or computer. Many smartphone apps provide the same functionality for employees as laptops do, and you can be as productive with your laptop as you can be with your mobile phone. As more people embrace remote working, brands and organizations see a greater return on investment by allowing employees to work remotely. How is this possible? This article explains several ways to do remote work with a smartphone. 

Third-party delivery services have a few benefits, but they have lots of drawbacks as well. You don't need to manage deliveries or buy a vehicle when using one, which drives staffing and equipment costs down. On the other hand, you are at the mercy of whatever driver delivers the food for you and are subject to huge fees that can eat into your margins. This is why more small eateries are deciding to revert to delivering food themselves. If that is your plan, then you have to know what running your delivery service entails and what you need to prepare for. Here are some of the things small eateries need to consider before handling food delivery in-house.

Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per acquisition and overall mix optimization are posed daily to CMOs. Unfortunately, while marketing may be the most scrutinized cost center, it is also one of the messiest when it comes to data. 

Attending college has been ingrained into American society. In order to be successful, college is a must. It is the clear next step after high school. But now this seemingly plain next step is beginning to waver. There has been a trend in colleges and school campuses closing, and in some cases, permanently shutting down. From 2016 to 2019, 86 colleges shut down or merged with other schools, and even more, 53 colleges closed permanently during the 2019-2020 school year.

These days branding is so important that it is something that individuals should be doing for themselves and not just companies. Whether you are looking to do personal branding or are looking to make a name for your small business, it can get expensive. It is essential to find a way to budget for branding and outreach, however.