Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).

The decision positions Ruder Finn at the forefront of the AI revolution in the communications industry, setting the stage for further advancements in creativity, efficiency, and global client engagement.

“There’s a lot of signal, a lot of electrodes. It’s working very well.”

As social beings we get energized, inspired, and challenged when around others, and that helps us rise beyond what we think we’re capable of.

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.

One of the most pragmatic ways of documenting ideas is through simple note-taking. 

As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.

This significant appointment marks a pivotal step in Golin’s journey towards becoming a fully AI-integrated global agency, reflecting the industry's growing reliance on artificial intelligence.

By utilizing AI to handle routine processes, marketers can enhance their strategic efforts, optimize engagement, and ultimately drive greater revenue.

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.

They have consumed virtually ALL of the data available on the Internet. All of it. 

The European Union passed the AI Act, the first major regulatory framework for AI, in mid-March.

In this episode of the PR Masters Podcast, Art Stevens and Sir Martin Sorrell engage in a thought-provoking conversation that provides listeners with valuable insights into the past, present, and future of public relations.

As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.

I’m going to start thanking ChatGPT when it helps me out…

Specifically, how do we tell what is “real” and what is not? 

The 2023 M100 Award winners are leaders in their respective fields, encompassing a wide range of industries and technologies. Notable honorees include Epic Games, NVIDIA, Roblox Corporation, and Meta, among others.

The top 10 companies–3D Look, Epic Games, Roblox Corporation, NVIDIA, Decentraland, Nike, Sandbox, Yuga Labs, Snap, and Glue–are all second-year winners, solidifying their positions in the marketplace.