YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.

AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

A look at the biggest PR disasters in corporate and political history reveals how dishonesty and mismanagement turned crises into full-blown catastrophes.

In this episode of That Said, Michael Zeldin interviews Melissa Ludtke about her new book Locker Room Talk and her pioneering fight for equal access to Major League Baseball locker rooms as a woman sports reporter.

Pulling back on brand investment during economic downturns may seem prudent, but history shows it’s the quickest way to lose relevance, trust, and market share to bolder competitors.

Conan O’Brien proved that showing up and speaking out makes a bigger impact than Lin-Manuel Miranda’s decision to boycott the Kennedy Center.

TV news producers are more open than ever to PR pitches, but with a rising demand for in-house spokespeople and virtual interviews, communicators must adapt fast to stay in the media game.

Arthur Solomon exposes how the First Amendment is misused to justify lies in politics, media, and business, highlighting the dangers of spreading misinformation unchecked.

Cathy Renna, a trailblazing LGBTQ advocate, exposes the urgent need for authentic allyship, strategic activism, and media accountability in the fight for equality.

With growing economic uncertainty and fears of a slowdown, how should the C-suite lead brand messaging to reassure stakeholders and maintain trust?

Students from historically disadvantaged communities share their perspectives on the rollback of DEI programs, emphasizing resilience, unity, and the ongoing fight for equal opportunities in education and the workplace.

PRSA-NY has opened submissions for the 38th Annual Big Apple Awards, celebrating PR excellence in the evolving communications landscape with a gala set for September 2025.

As the 2025 proxy season approaches, shifting regulations, market volatility, and evolving shareholder engagement strategies are forcing companies to rethink how they defend their governance and communicate their value.

Lin-Manuel Miranda’s decision to cancel Hamilton at the Kennedy Center to protest Trump’s influence may make a statement, but it also harms countless workers and businesses while ultimately having little impact on the venue’s leadership.

The February 2025 Top 10 PR Agency List reveals industry leaders shaping the future of strategic communication, with New York dominating the rankings and AI-driven innovation redefining public relations.

Fear-driven silence enables the erosion of democratic values, but standing up for truth and accountability is both a moral and economic necessity.

Chartbeat has acquired FatTail to integrate direct advertising solutions with its content analytics platform, aiming to help digital publishers optimize revenue and audience engagement.

Newsletter advertising is quickly becoming a game-changer for brands, providing them a unique opportunity to reach highly specific, interest-driven communities.

CommPRO is bringing the first-ever Communications Town Hall to Cannes Lions 2025, uniting PR, communications, and marketing leaders for an open, solution-driven discussion on the industry’s future.

Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.